Today’s most recognizable football player, Tom Brady, is a seven-time Super Bowl champion and is entering the sports collectible space. Here’s what to know about Tom Brady’s CardVault store opening at American Dream Mall.
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According to the company, Tom Brady’s CardVault will launch its first flagship store outside Boston at American Dream Mall on April 11, 2025. The store will offer a vast array of rare and premium trading cards, authentic memorabilia, and comprehensive authentication services, including authorised grading from industry leaders such as PSA, Beckett, and SGC. It will also offer immersive VIP experiences next to the MetLife Stadium.
“We’re just getting started,” said Tom Brady in a press release. “I’m beyond excited to officially be in the hobby—not just as a collector, but as a store owner.”
Brady is hoping to elevate the sports collectibles retail experience with these spaces, with this store occupying over 1,200 square feet. The extensive selection spans popular sports franchises and trading card games, sealed packs, individual cards, signed jerseys, equipment, and the latest Pokémon releases, reflecting CardVault’s partnership with top manufacturers like Topps, Panini, Upper Deck, Fanatics Authentic, and other leading trading card game producers.
Tom Brady’s CardVault at the American Dream mall will operate seven days a week, with plans to host special events, guest appearances, and other experiences throughout the year, hoping to bring the community together and deepen connections between all trading card fans and the world of sports collectibles.
“This isn’t just about buying and selling cards; it’s about curating history, building community, turning fans into collectors, and giving them access to their own great moments in sports,” Brady said in a statement. “Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be.”
With Brady acquiring a 50% stake in CardVault, the company is hoping to rapidly scale its footprint, expanding its stores to more locations.
With this new flagship, CardVault by Tom Brady promises to redefine how collectors engage with their passion, combining top-tier products, expert authentication, and a captivating retail atmosphere anchored by one of the most iconic figures in sports.
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