Are you an investor looking for the next big thing? Or maybe you’re simply interested in the newest collectible release. Either way, you might have already heard about Labubu. The Labubu craze has only been growing, with interesting and worthwhile releases. However, only one question remains: Should you invest in these new collectibles?
Some toys truly pop off more than others. And interestingly enough, while there is an immense Labubu craze going on right now, this isn’t the first time a toy has grown so rapidly. Cabbage Patch Kids were explosive in the 1980s, and Beanie Babies were just as big in the 1990s. However, does this mean they’re worth the investment?
Designed by Kasing Lung and sold by Pop Mart, these plush monsters aren’t the cutest toy to collect. For many, this is just a fun collection to grow, even though they cost a pricey penny. But for the most part, the highest appeal of these toys is that they come in mystery bags, meaning you never really know what you’re getting.
Because of these blind picks, Labubus are worth a high value on secondary marketplaces, especially with new, limited-time releases. For instance, a limited edition collaboration between Labubu and Vans made one toy worth over $10,000.
Another Labubu, the “Best of Luck” Labubu, sold in August 2025, reached a staggering price of $2,300 on eBay.
Even with these staggering values after purchase, there are some benefits and risks to investing in the Labubu craze. As these toys are sold primarily on Pop Mart, it can be hard to meet the demand for these toys, making secondary marketplaces a great place to go to pick up mission collectors’ items.
However, investing in toys such as Labubus that are mostly popular due to their presence on social media, it’s often involves a high initial cost and significant risks that the investor needs to understand. This means that thanks to social media, Labubus are ‘in’ at the moment, and once the craze dies down, the investment might not be worth it in the long run.
Picking up on rare and exclusive items is a good investment, especially in the short term if you can turn it around on secondary marketplaces, but the chance that the trend will last several years is unlikely. Collectible toys, such as Beanie Babies, died down, but grew back in popularity decades later. With every investment, it’s a risk, but there’s a chance that, like other toy collectibles, it will be worthwhile in the long run.
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The Labubu Craze: Should You Invest in These New Collectibles?
